Dog owners want to provide the best quality food they can for their dogs. They also know how expensive dog food can be. Blue Buffalo charges higher prices than the mainstream brands but consumers are willing to pay higher prices in order to keep their pet healthy.
I certainly believed and trusted Blue Buffalo to provide honest nutritional information.
According to Blue Wilderness they only use the finest natural ingredients. In actuality, an average of 40% or more had less important Omega 3's than guaranteed on the package. Omega 3 fatty acids are important for the immune system and shiny skin and hair coat.
An article written by Adam Samson from FOXBusiness revealed Nestle's Purina PetCare division filed a lawsuit alleging competitor Blue Buffalo misled consumers in its advertisements marketing its healthy food line.
source: FoxBusiness article published 5/6/2014
Nestle Purina isn't the only other company to complain about Blue Buffalo. Hill's Science Diet also reported inconsistency of the nutrient claims. They submitted to outside laboratories for analysis. Among the 9 packages, there were 22 nutrient claims determined to be erroneous.
source: Small Animal Clinical Nutrition V Edition, page 391
I advise pet owners to do their research before purchasing any food product for the pet.